Friday, September 8th ~ 5:30 – 8:30 pm

Purchase Tickets

We invite you to join friends, colleagues and special guests at the historic Buena Vista Winery and enjoy delicious food and wine and help raise money to support United Policyholders, the consumer advocacy non-profit that has your back when insurance matters.


Event Details:

UP to Good 2023
Friday, September 8th from 5:30-8:30pm

Buena Vista Winery
18000 Old Winery Rd, Sonoma

This is an outdoor event with indoor options. We encourage you to line up lodging early for this exciting event.  Thank you for supporting our annual fundraiser.

Join Virtual Wine Tasting

Can’t attend in person? Join our UP to Good virtual wine tasting on Thursday, November 9th, 2023.

With your virtual ticket, you’ll get 3 pre-shipped bottles of expert-selected California wine and enjoy a guided tasting and engaging program featuring special guests. All from the comfort of home in the virtual company of friends and colleagues.

UP to Good ~ Auction Preview

Get ready to bid on exciting items including beachfront lodging in Belize, private golfing experiences, and bottles of the world’s finest wines.

Exciting Getaways
Exciting Getaways

Dive, fish, and snorkel in sparkling waters in Belize. Or, travel to Kiawah Island for the best golf game of your life.

World Class Wine Tasting
World Class Wine Tasting

Whether you prefer red, white, or rose, our wine tasting packages from renowned wineries are sure to excite and delight you.

Tee times, Outings, Fun!
Tee times, Outings, Fun!

Bid on tee times at coveted courses. Enjoy kayaking on Tomales Bay, a balloon ride over Sonoma or a soothing massage.

Sponsorship Opportunities


For Sponsorship Opportunities, or to donate an auction item,
contact | 415-399-9990

Funds raised during UP to Good will help us meet the high demand for the impactful disaster preparedness and recovery and insurance consumer advocacy work we do across the nation. From pandemics to natural disasters to everyday losses, people and communities rely on UP’s expertise, respected voice and powerful national volunteer network to hold insurers to their promises.

About United Policyholders: United Policyholders (UP) is a national non-profit 501(c)(3) organization based in San Francisco and founded in 1991 to deter unfair insurance practices and improve the flow of insurance dollars into disaster-torn regions. Through our programs and initiatives UP facilitates resiliency, fair insurance sales and claims practices and successful loss recovery. Learn more about our Roadmap to Recovery, Advocacy and Action and Roadmap to Preparedness initiatives and programs.