The WRAP Initiative and Working Group
Advocating for insurance discounts, renewal rewards and financial assistance for wildfire risk reduction
Advocating for insurance discounts, renewal rewards and financial assistance for wildfire risk reduction
Monthly Working Group meetings feature experts sharing strategies for increasing parcel and community-wide mitigation
Monthly Working Group meetings feature experts sharing strategies for increasing parcel and community-wide mitigation
Goals and Approach

By launching a Wildfire Risk Reduction and Asset Protection (“WRAP”) initiative in 2017 and hosting regular meetings of a statewide working group since that time, United Policyholders is helping restore affordable, available property insurance options for home and business owners in wildfire-prone regions. Our focus is on helping people and communities invest in wildfire risk reduction to prevent damage and destruction and be able to keep their properties insured at reasonable rates.  Our work includes helping property owners access expertise and financial resources for hardening homes and creating defensible space and advancing policies that will reward risk reduction and bring insurers back into zip codes where they’re no longer offering new or renewal policies. Our WRAP initiative has been focused on California, but we’re doing related work in Colorado and Oregon as well.

Data on property vulnerabilities and increased wildfire risk due to drought and extreme heat associated with climate change is causing insurance companies to dramatically reduce property insurance sales in Wildland Urban Interface areas, suburban and even urban regions throughout Western states.  Insurers are dropping long time customers, declining new business and increasing premiums.  This is making it very hard for home and business owners to keep their assets affordably or fully insured and comply with lender requirements.Reducing wildfire risk is critical to fixing this situation.  Improving conditions so structures and communities are less likely to be damaged or destroyed in future wildfires will help restore insurer confidence and engagement and save homes!

UP is committed to helping establish incentives and rewards for those who invest time and money into risk reduction. Giving property owners a financial incentive (cheaper, more accessible insurance) to spend money and time on property improvements will increase parcel and community level mitigation, should restore insurer confidence and competition, and lead to appropriate discounts for reduced risk.

To accomplish this goal, WRAP founder Amy Bach identified the building blocks that need to be put in place and convened a California working group to expedite concensus around effective wildfire risk reduction.  Through regular monthly meetings, UP is connecting stakeholders in impacted communities across the state to increase risk reduction momentum and programs that facilitate home hardening and defensible space.  The working group includes fire scientists, firefighters, members of Fire Safe Councils and Firewise communities, the Institute for Home and Business Safety, (IBHS), the CA Department of Insurance (CDI), insurance professionals and UP staffers Emily Rogan, Joel Laucher and Annie Barbour.  

The WRAP group’s first accomplishment was in October 2021 when we issued a proposed set of risk reduction standards and shared them with CDI and IBHS. Both CDI and IBHS subsequently issued largely identical standards

The WRAP group’s next accomplishment was supporting CDI in adopting regulations that require insurers to adjust their rates to reward risk reduced properties and communities.  Those regulations were filed with the CA Office of Administrative Law and are now approved.  Insurance companies that sell home insurance in California filed updated rating plans to comply with the new regulations.  These plans are in the process of being reviewed and revised or approved by the department within set time parameters.  The first set of approved mitigation discounts are those filed by the California Fair Plan.  To learn more about those discounts and how consumers can qualify for them, see our October, 2023 Home Insurance Briefing webinar recortding and slide deck.

Now that standards and a set of regulations are in place, our next goals are:

  • Continuing to educate and support property owners on reducing risk and shopping for insurance.
  • Monitoring insurance company compliance with the new regulations.
  • Helping build out programs to provide financial and hands-on help with limbing trees, clearing brush, screening vents, boxing eaves, removing hazardous conditions and replacing class B roofs with class A roofs. 
  • Ongoing communication with insurance company representatives aimed at increasing renewals and new policy sales.

Thanks to United Policyholders’ staff, volunteers and partner network and a grant from the Office of Emergency Services, we are well on our way toward meeting those goals!

List of Mitigated Dwelling Measures

The following list identifies effective means for protecting a dwelling from wildfire loss.  The list is not an exhaustive catalogue but is a focused compilation, created through United Policyholders “WRAP” initiative, of the key recommendations from an array of experts in residential wildfire risk reduction.

United Policyholders is encouraging all insurers to expand eligibility for coverage and to offer discounts in recognition of the reduced risk presented by homes that have incorporated these mitigation measures.

Partners/WRAP Working Group Participants

Wildfire Risk Reduction Partners and Working Group Participants (partial list)

Local and State Entities

Supervisor Rosemarie Smallcombe, Mariposa County

Town of Paradise, Recovery and Economic Development Department

Mike Peterson, California Department of Insurance

California Association of Realtors

Rural County Representatives of California

Marin Wildfire Prevention Authority

Firefighting Professionals 

Bill Tyler, Novato Fire District

Jordan Villagomez, Deputy Fire Marshall, Encinitas Fire

Monterey County Regional Fire District

California Department of Forestry and Fire Protection

Western Fire Chiefs Association

CalFire

Research Professionals 

Michael Newman, Institute for Home and Business Safety

Dan Gorham, Institute for Home and Business Safety

Dan Turner, Cal Poly WUI FIRE Institute

Marc Horney, Cal Poly

Yana Valachovic, University of California Cooperative Extension

Michele Steinberg, Wildfire Division Director, NFPA

Megan Fitzgerald-McGowan, Firewise USA® Program Manager, NFPA

FireSafe Councils and FireWise Community Advocates

California Fire Safe Council

Ventura Regional Fire Safe Council

COPE (Citizens Organized to Prepare for Emergencies)

Jim Webster, Wildfire Partners

Greater Auburn Fire Safe Council

Mary Schreiber, Fire Safe Council East Orange County Canyons

Mt. Veeder Fire Safe Council

Mariposa Fire Safe Council

Modoc Fire Safe Council

Oakland Fire Safe Council

Pacheco Valley Firewise Committee

Placerville Fire Safe Council

Scripps Ranch Fire Safe Council

Silverado Fire Safe Council

SWRC Fire Safe Council

Topanga Canyon Fire Safe Council

Mitigation Products 

Steve Rahmn, Firebrand Safety Systems, Inc.

Brent Berkompas, Brandguard Vents

Wildfire Modeling Professionals 

Frederick Dupe Fortier, Zesty AI

Tammy Schwartz, Black Swan Analytics

If you are interested in joining the Wildfire Risk Reduction and Asset Protection Project Working Group, email: Emily.Rogan@uphelp.org

Consumer Help Publications and Resources
Reports, Bulletins and Survey Data

Reports and Bulletins

Data / Survey Results

Examples of Mitigation Standards, Programs and Rewards
Legislative and Regulatory Efforts