![THE SOUTHLAND FIRESTORM : Tallying the Losses : Insurers Attempt to Make Amends for Criticism in Oakland Disaster](https://uphelp.org/wp-content/uploads/2020/08/LAtimes.jpg)
In the Oakland firestorm of October, 1991, the insurance industry’s reputation was blackened along with the hillsides. The industry–excoriated for insensitivity and foot-dragging in its claims handling in Oakland–is determined not to repeat its mistakes this time around. Consumer activists and regulators are watching closely…