Thank you for getting Up to Good

On Friday, October 1st, wildfire survivors, public officials and generous businesses and individuals gathered outdoors at the elegant and historic Buena Vista Winery to raise funds for the our Roadmap to Recovery, Preparedness and Advocacy programs.

With the jazz sounds of a Sonoma State student combo and a very special setting as our backdrop, a crowd of over 160 people celebrated three decades of UP’s important work, toasted to collaboration in the aftermath of the devastating 2017 wildfires in this region, and to disaster resiliency.

Thanks to all who participated, we will be closing out another impactful year with enhanced resources to continue working toward:

    • Trustworthy disaster recovery guidance & support
    • Fair, prompt and full insurance claim payouts to loss victims
    • Affordable, available insurance options for all
    • Making homes and communities more resilient to disasters

Learn more about our impactful work below:

UP to Good Virtual

In addition to our in-person event we hosted a virtual party and guided wine tasting to celebrate our three decades of work. We brought together friends, family and supporters from across the country who share our commitment to empowering the insured.  The party featured three delicious wines and three inspirational videos.


Tristan Harris, the star of The Social Dilemma joined UP’s Executive Director, Amy Bach for a brief conversation on the asymmetry of power between insurance companies and disaster survivors and how he benefited from UP’s services after losing his family home to a wildfire. 


UP’s Executive Director Amy Bach presented UP’s Lifetime Achievement Award to William “Chip” Merlin, Esq. for extraordinary dedication to our organization’s mission and exemplary professional services to policyholders.


California Insurance Commissioner Ricardo Lara congratulating United Policyholders’ for 30 years of service and coordination with his agency to assist policyholders.

Special thank you to the businesses that donated to our auction:


Alexander Valley Vineyards

Al’s Place

Ancient Oak Cellars

Chef Veronica Eicken

Claremont Hotel

Chez Panisse

Chef Daniel Patterson

Dan Quiñones

Dry Creek Peach Farm

Duckhorn Winery


Firebrand GO Kit

Gentle Star MedSpa


Greg Papa

Hillary Rose Miller

Jazzi Sullivan

Julie B. Montgomery

Lazy Susan Restaurant

LA Fitness

Live Fit Gym

Michael Mina Group

Miyoko’s Creamery

Nari Restaurant

Old Potrero Whiskey

Peninsula Golf & CC

Pezzi King Vineyards

Patrick Amiot

Pim Techamaunvivit

Salt and Stone

St. Anne’s Crossing


The Fountaingrove Club

The Matheson

Tom Eddy Wines

Wilson Artisan Wines

Wolfgang Puck